Friday, March 4, 2016

Week 7 EOC: The Pitch


'Vita'  the ultimate in perfection.


We must all agree vodka is one of the most popular drinks out there, too many different brands to mention and not really one like Vita. Vita is the happy life, the ultimate perfection. Vita is perfect for minglers and relaxing however it may be from laying next to your pool and having a fresh drink to having a nice dinner and drinks after. Our bottles are very special they basically represent the feel of the label, the colorful bottles are labeled by flavor, so depending on the flavor is the color of the bottle, the Vita comes in various flavors that are fresh and perfect for cocktails and for any fun environment that wants to have that feel of youth and relaxation. Vita is made with one of the purest quality water in Italy, "San Pelegrino". Pelegrino is an Italian brand of mineral water, and assorted real-fruit sodas, with carbonation .

Vita comes in different flavors such as Coconut, watermelon, peach, citrus and raspberry. Each drink comes in very modern colorful glass bottles. Price for this drink various from $10 per separate bottle to $40 per six-pack and $100 for regular large bottle.  Advertisement is always a delight to the eye and shows the youth behind this drink and what it represents. This drink will target young audience, Vita is for anyone who wants to feel young and fresh, and who doesn't? Vita is a happy way of living. 










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