To gain this new target market is to sell a worldly experience in an everyday environment, people want to have fun and have good drinks. Our target is simple, young people. With the number of Night club and bars in the US alone, this new venture is designed to tap into that market, and our marketing analysts have predicted lucrative outcomes. Summer is perfect for us to show the world what vita is all about.
The marketing program builds customer relationships by transforming the marketing strategy into action. It consists of the firm’s marketing mix, the set of marketing tools the firm uses to implement its marketing strategy. (12)
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