Week 9 EOC: Narrative

In the beautiful Italy a small family enterprise purchases a distillery and revolutionizes rum-making on May 22, 1995.

My parents had been living in Italy for a long time before I was born, Vita was a vodka that they had been working on for a long time. Every step of the process reflectsVita’s dedication to quality and excellence. they went back to the united states so that I was born on that same day on may 22nd 1995 Vita was launched and distributed around various countries. 

They named their drink Vita because it means life, and living in Italy was just living la dolce vita, the sweet life. Vita represents life and the sweetness of it. While the rum quickly began winning awards for quality and technical innovation, the new company faced major adversities such as earthquakes, epidemic disease and financial distress. But the Vita family persevered ... I grew up to take care of the business. Today Vita is renovating and relaunching the new face of Vita, vita will focus on target young audience this summer and we hope to keep satisfying our customers with the best. 

Week 8 EOC: Creative Content

Being in fashion one of my main focus in my product is to make something trendy but also something fit for a customers who ones to be "IN". Vita is "Anything that can be offered to a market for attention, acquisition, or consumption that might satisfy a want or need" The product development is "A strategy for company growth by offering modified or new products to current market segments and trends." These Vodka is different from every other because of the original look and taste. These Vodka is imported from Italy and inspired by the younger generation and the act that everybody likes to follow a trend and be on style now in days. When you first try Vita you will get a “I did not expect these amazing flavor” look on your face. Once you get that “I did not expect these amazing flavor” look on your face you know that we did our job right.  Vodka was created for those and for anyone who is trying to have a good time and have fun. The product concept is "Vita is the happy life, the ultimate perfection."  

VITA ADD 2016

Implementation Evaluation Control

“Implementation, Implementation, evaluation and control are like the three legs of a stool; remove one, and the stool wobbles and crashes to the ground. (250)

Even minor purchases that may be affected by advertising messages lead to repeat purchases only if the product delivers the promised customer value. (519)

Price

Pricing is one of the most important elements of the marketing mix, and Vita has thought long and hard about what our price point should be. The cost for production, design, promotion, and distribution all have to be taken into consideration before making a decision. The unique look of the bottle and creativity spent on it will also be something to take into consideration.

We also have to take into account what our competition is doing business-wise. We have seen many product like ours in the United States, there are similar vodkas all over the country and manufacturers that we can compare competitively.  We have used 3 different pricing strategies, combined with our research, to aid in the final decision.  We have used psychological, competitive, and cost based pricing strategies to help achieve our final number.  And, this beautifully designed, colorful glass bottles will be sold at the low retail price of $30 dollars per 22 oz. [650 ml] bottles and six-packs of 12 oz. [355 ml] bottles will be $15.

-Price is the only element in the marketing mix that produces revenue; all other elements represent costs. Price is also one of the most flexible marketing mix elements. Unlike product features and channel commitments, prices can be changed quickly. (275)

Distribution

Direct distribution will take place via Internet sales and any personal 
sales in any store available to you. There will be distribution of Vita 
all over the world so that it is a drink anyone can drink if desired,
 even if you can't buy it at your nearest store in a far country 
you always have the option of internet. This method is used commonly 
to distribute low priced or impulse purchase products such as treats 
, soft drinks, and of course, Vita.  

"Marketing is simplistically defined as 

‘putting the right product in the right place, at the right place, 

at the right time.’" - Marc of Entrepreneurial Insights. (200)

They include resellers, physical distribution firms, 
marketingservices agencies, and financial intermediaries.
 Resellers are distribution channel firms that help the 
company find customers or make sales to them. 
These include wholesalers and retailers who buy and resell merchandise. (68)

Promotion

Not only will our amazing adds with life colors and amazing colorful bottles be enough to attract people but we will go beyond that. The development of the internet has changed the business environment forever.  Consumers are on average spending more time online then watching television.  E-commerce will be utilized to the fullest with online advertising.  Shoppers will be able to purchase our products from the comfort of their home 24 hours a day, 7 days a week.  Our entire product line will be available for purchase on our website.  We will also promote with the use of banner adverts and pop up advertisements.
Also our vodka is sold all around the world and is accessible in any liquor store.

Sales promotion tools are used by most organizations, including manufacturers, distributors, retailers, and not-for-profit institutions. They are targeted toward final buyers (consumer promotions), retailers and wholesalers (trade promotions), business customers (business promotions), and members of the sales force (sales force promotions). (432)

Product

We’re currently working on market testing and commercialization.  This new product is estimated to have a very long product life cycle. Vita is delicious in more than one flavor, affordable, and will be made available to the public after the may 2016.  We will try and take the lead this summer with this new fun drink that people will be dying to try, our target is simple, make peoples life happy. Young people is our target for this upcoming summer.