Objectives

The specific goal of our company at present is to focus on marketing and production of our newest product, Vita.  The overall objective for our new marketing campaign is to promote brand since it is new and we expect it to be a hit this summer and acquire some loyal customers.  Our current progress includes recipe completion and product packaging design. Final edits on packaging is to be completed by end of this month. This objective will be fulfilled by our knowledgable staff and contractors.  All company resources have been made available, and all personnel necessary to accomplish these goals have been informed of the specifications

A company's objectives mean "The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track. This section describes any major issues that might affect the company’s marketing strategy and implementation"