Situation (SWOT) Analysis

SWOT Analysis: "A study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats."

Strengths Visible and easy to access in any alcohol store Packaging: Designed by an expert, labeled packaging to suit the design	Weaknesses Competitors may offer similar product(s) immediately Limited start up costs Less popular compared to other brands More popular and well-known chip brands
Opportunities Packaging: With our new generation of our consumers, they appreciate the higher end labeling and packaging. Expansion: Brand imported from Italy, several opportunities to expand	Threats Competitor Market: Expensive new marketing campaigns may soon develop due to competition amongst other vodka brands. Price: A huge variation in prices for supplies may occur.